Iwate Hidden Gems
A quiet, mountainous prefecture of Buddhist heritage and a rugged Pacific coastline — the second-largest prefecture, and one of the least crowded.
4 spots
Climate & Best Season
Cold winters inland, cool summers on the coast; the Kitakami basin sees heavy snow. Best in late spring and autumn.
Famous For (Food)
- Wanko soba
- Morioka reimen
- Jaja-men
- Maesawa beef
Signature Sights
- Hiraizumi's Chuson-ji (UNESCO)
- Geibikei Gorge boat ride
- Sanriku coast cliffs
- Hachimantai volcanic plateau
Morioka Reimen — Pyonpyansa's Cold Buckwheat Noodles
Morioka Reimen is one of Morioka's 'Three Great Noodles' — cold buckwheat noodles in icy beef broth, topped with kimchi,…
Wanko Soba — All-You-Can-Eat Rapid-Fire Noodle Challenge
Wanko Soba is Morioka's most theatrical dining experience — an all-you-can-eat soba challenge where servers rapidly refi…
Genbikei Gorge — Flying Dango Basket Delivery
Genbikei Gorge is a 2km rocky gorge carved by the Iwai River, featuring dramatic boulder formations, rapids, and the fam…
Ichinoseki Mochi Culture — 300 Mochi Dishes
Ichinoseki has Japan's richest mochi (rice cake) culinary tradition, with over 300 documented mochi dishes developed ove…