Fukuda Pan
Researched and written by Hinato
Photo: Yasu (talk) / Wikimedia Commons (CC BY-SA 3.0) · original
Fukuda Pan is the kind of Iwate food stop that locals recommend before any restaurant with a sign in English.
Fukuda Pan has been making koppepan — a soft split bread roll — since 1948, originally supplying school lunches, and it is the food Morioka people are most sentimental about. You choose two fillings from a board of around fifty and they are spread onto the roll in front of you: peanut butter, red bean and butter, jam and margarine on the sweet side; potato salad, yakisoba, katsu and egg on the savoury.
The combinations are the whole culture of it. Everyone in Morioka has a standard order and will tell you what it is. The main shop on Osada-cho has a queue before it opens at seven in the morning and sells out when it sells out, and it is a working bakery serving a working city rather than anything designed for visitors.
Eating essentials
Price range
¥200–400 per roll
Best season
Year-round | Morning, before the popular fillings run out
Hours
7:00 AM – 5:00 PM | Closes earlier when sold out
Closed: Closed over the New Year and Obon
How long to allow
30 minutes
How to reach it
Directions
Insider tips
Nearby Spots
The closest hidden gems to Fukuda Pan, by straight-line distance.
Zaimokucho Yoichi
Little knownEvery Saturday afternoon from early April to late November, four hundred metres of Zaimokucho — a shopping street in cen…
Wanko Soba
Little knownWanko Soba is Morioka's most theatrical dining experience — an all-you-can-eat soba challenge where servers rapidly refi…
Morioka Reimen
Well knownMorioka Reimen is one of Morioka's 'Three Great Noodles' — cold buckwheat noodles in icy beef broth, topped with kimchi,…
Pairon
Little knownJajamen is one of the three noodle dishes Morioka is known for and it is the strangest. Flat warm noodles arrive with a…
Morioka Castle Ruins
Little knownMorioka Castle (盛岡城跡公園, now Iwate Park) was built in the early 17th century by the Nanbu clan, who ruled the Morioka Dom…
Nambu Tekki
Little knownNambu Tekki (南部鉄器) is traditional iron casting craft originating in Morioka during the 17th century, producing iron teap…
More in Iwate
Toshichi Onsen
Little knownToshichi sits at 1,400 metres on the flank of Hachimantai, the highest hot spring in the Tohoku region, and the water co…
Hachimantai Aspite Line
Little knownThe Aspite Line runs twenty-seven kilometres across the Hachimantai massif from Gozaisho in Iwate to Toroko Onsen in Aki…
Tekiseisha
Little knownAbout seventy per cent of Japan's domestically produced lacquer comes from Joboji in Ninohe, tapped by hand from trees i…
