新潟県 · Chubu Region

Niigata Hidden Gems

Japan's rice and sake heartland, where the snow country of literature meets a long Sea of Japan coast and the gold-mining island of Sado.

1 spot

Climate & Best Season

Among the snowiest inhabited places on earth in winter; warm, humid summers. Ski season December–March, rice harvest in September.

Famous For (Food)

  • Koshihikari rice
  • Sake (nearly 90 breweries)
  • Hegi soba
  • Nodoguro

Signature Sights

  • Echigo-Yuzawa ski slopes
  • Sado Island
  • Tokamachi terraced rice fields
  • Niigata sake breweries